Without the correct infrastructure your new and expensive e-business is vulnerable to collapse without any intervention on your part. Web sites are not just a matter of build and post it and see what happens. You may get a sudden flood of traffic to your new business only to discover that your service provider has insufficient bandwidth to handle the unexpected demand. Together with this you may not be ready to deal with the deluge of enquiries and shipping demands. No amount of daylight hours will ever be sufficient to cope with a poorly designed infrastructure. The complete logistics process will collapse without a firm foundation to build it on.